This scheme was adopted in 2007. The extent of the Area of Special Planning Control is identical to the 'Grafton Street & Environs Architectural Conservation Area'. The purpose is to reinvigorate Grafton Street as the South City's most dynamic retail experience underpinned by a wide range of mainstream, independent and specialist retail and service outlets that attract both Dubliners and visitors to shop, sit and stroll, whilst re-establishing the area's rich historic charm and urban character.