• The Importance of Being Branded: An Irish Perspective by John Fanning, 658.827
• Bonfire of the Brands: How I Learnt to Live Without Labels by Neil Boorman, 658.827
• Designing Brand Identity by Alina Wheeler, 658.827
• Building Strong Brands by David A. Aaker, 658.827
• The Brandgym: A Practical Workout for Boosting Brands and Business by David Taylor, 658.827
• Strategic Brand Management by Kevin Lane Keller, 658.827
• Brand Sense by Martin Lindstrom 658.827
• Lovemarks: The Future Beyond Brands (Expanded Edition) by Kevin Roberts, 658.827
• Brand Royalty: How the World’s Top 100 Brands Thrive & Survive by Matt Haig, 658.827
• Obsessive Branding Disorder by Lucas Conley, 658.82
• Don’t mess with the logo by Jon Edge and Andy Milligan, 658.827

(March 2012)