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Suggested Book Titles & Periodicals on Marketing

  • Marketing: An Introduction for Students in Ireland (3rd ed), by Donal Regan, 658.8
  • Marketing for Dummies (2nd ed),  by Alexander Hiam, 658.8
  • Principles of Marketing (4th ed),  by Kotler, Wonig, Saunders & Armstrong, 658.8
  • Handbook of Marketing by Barton A. Weitz and Robin Wensley (editors), 658.8
  • Principles of Marketing (4th ed),  by Frances Brassington & Stephen Pettitt, 658.8
  • Marketing Planning: A Global Perspective by Svend Hollensen, 658.8
  • Marketing Management by Russell S. Winer, 658.802
  • eMarketing eXcellence: The Heart of eBusiness (2nd ed) by P.R. Smith and Dave Chaffey, 658.800285
  • How to Write a Marketing Plan (3rd ed), by John Westwood, 658.802
  • Marketing Management (12th ed), by Philip Kotler and Kevin Lane Keller, 658.802
  • Irish Marketing Journal (Monthly Periodical), Published by Mount Media Ltd., Periodicals
  • Marketing Age (Bi-Monthly Periodical), Official Magazine of the Marketing Institute of Ireland, Periodicals

(March 2012)

For more information

Tel: 01 8733996 / 01 8734333, email: businesslibrary@dublincity.ie