Suggested Book Titles & Periodicals on Marketing
- Marketing: An Introduction for Students in Ireland (3rd ed), by Donal Regan, 658.8
- Marketing for Dummies (2nd ed), by Alexander Hiam, 658.8
- Principles of Marketing (4th ed), by Kotler, Wonig, Saunders & Armstrong, 658.8
- Handbook of Marketing by Barton A. Weitz and Robin Wensley (editors), 658.8
- Principles of Marketing (4th ed), by Frances Brassington & Stephen Pettitt, 658.8
- Marketing Planning: A Global Perspective by Svend Hollensen, 658.8
- Marketing Management by Russell S. Winer, 658.802
- eMarketing eXcellence: The Heart of eBusiness (2nd ed) by P.R. Smith and Dave Chaffey, 658.800285
- How to Write a Marketing Plan (3rd ed), by John Westwood, 658.802
- Marketing Management (12th ed), by Philip Kotler and Kevin Lane Keller, 658.802
- Irish Marketing Journal (Monthly Periodical), Published by Mount Media Ltd., Periodicals
- Marketing Age (Bi-Monthly Periodical), Official Magazine of the Marketing Institute of Ireland, Periodicals
(March 2012)