Dublin City Council enjoyed great success at the Green Awards 2011. The awards celebrate excellence in sustainability and encourage green best practice among organisations and individuals.
The Green Awards took place at the Burlington Hotel on Thursday 14th April. 112 finalists were selected from several hundred entries to compete for 23 award categories. Dublin City Council won awards in the following categories:
- The Green Leader Award – Neil McCabe, Dublin Fire Brigade
- The Green County Council Award – Dublin City Council
- The Green Communications Award – dublinbikes (Dublin City Council and JCDecaux Ireland)
dublinbikes was also a finalist in the Green Travel Initiative category and was selected as one of the best projects entered in the awards.
Green Communications Award
dublinbikes beat companies like Bank of Ireland, Aviva Stadium and ESB to win the Green Communications Award. Among the key factors in the dublinbikes win were:
- Its ongoing use of a ‘simple media relations programme’ (award citation) to develop awareness of dublinbikes and generate one million dublinbikes journeys in only eleven months
- Use of paperless communications tools such as www.dublinbikes.ie and JCDecaux ‘meet and greet’ programme with dublinbikes users in the weeks after its launch
- The award citation referred to the dublinbikes’ launch event on 13th September 2009, which many staff from Dublin City Council and JCDecaux attended, as ‘an eye catching launch event that generated masses of TV, radio and press exposure’.