Coca-Cola Ireland investment to support the expansion of dublinbikes scheme
- Number of bikes to treble to 1,500 and docking stations increased to 100
- Bike scheme to be known as Coca-Cola Zero dublinbikes
Dublin City Council and JCDecaux Ireland announced today, 18th June 2014, that Coca-Cola Zero will become the commercial partner of dublinbikes in a three-year agreement.
The Coca-Cola Zero dublinbikes were unveiled at the announcement at Hanover Quay dublinbikes station at 11am today and will be available to the scheme’s members from the end of June.
In attendance to make the announcement were:
- Dublin’s Lord Mayor Christy Burke
- Minister for Public and Commuter Transport Alan Kelly TD
- Owen P Keegan, Chief Executive, Dublin City Council
- Joanne Grant, Managing Director, JCDecaux Ireland
- Jon Woods, General Manager, Coca-Cola Great Britain & Ireland
- Gerry Murphy, Chief Executive, National Transport Authority.
Dublin’s Lord Mayor said, “Dublin city has had a world class public bike hire scheme since 2009. The scheme has exceeded all expectations and over 7 million journeys have been taken so far. Dublin City Council always envisaged that commercial partnership would play an important part in funding the scheme’s expansion and in Coca-Cola Ireland, dublinbikes has found a fitting partner.”
According to Minister for Public and Commuter Transport Alan Kelly TD, "Dublin is swiftly becoming a cycling city and the dublinbikes scheme has been one of the biggest drivers in making this possible. Cycling has increased 40% in Dublin city since the scheme started - those numbers speak for themselves. The fact that dublinbikes will now partner with one of the world's best marketing companies, Coca-Cola, shows the upward trajectory that cycling is going to go on. The partnership between Dublin City Council, JCDecaux and Coca-Cola Ireland will no doubt serve the people of Dublin long into the future."
Joanne Grant, Managing Director JCDecaux Ireland said, “We are very pleased to have Coca-Cola Zero on board. Coca-Cola has a long track record in helping to promote and encourage activity in everyday life. We look forward to working with their world renowned marketing and communications skills to help grow and broaden the appeal of dublinbikes. Our scheme is already a huge success and JCDecaux looks forward to taking it to the next level. The combination of street furniture advertising and commercial partnership revenues enables us to operate such a successful scheme providing significant enhancement to the public transport system in Dublin”.
Jon Woods, General Manager, Coca-Cola Great Britain & Ireland said “We are delighted to be partnering with such a successful scheme as dublinbikes enabling dublinbikes to expand and making it possible for more Dubliners to enjoy a bike ride. This partnership builds on our support for the roll out of the regional bike schemes in Galway, Limerick and Cork to make cycling accessible to thousands of people across the country and help more people be more active.”
The three-year commercial partnership deal, worth almost €2m, will see the scheme rebranded as Coca-Cola Zero dublinbikes. Coca-Cola Zero branding will be on dublinbikes from the end of June 2014.
For further information contact:
Dublin City Council Media Relations Office T. (01) 222 2170
Notes to the Editor
Coca-Cola Zero dublinbikes expansion
Dublin City Council and JCDecaux launched the current expansion in November 2013. This will see the scheme expand westward towards Heuston Station and eastward to the Docklands. It will see 56 new stations and 950 new bikes added to the scheme. This will result in the scheme having 100 stations and 1,500 bikes before the end of summer 2014. To date over 40 new stations have been added.
The three-year partnership package includes:
- Joint naming rights
- Innovative partnership opportunities
- PR and Communications
- Advertising support
Latest Coca-Cola Zero dublinbikes statistics
- Active long term members: 42,083
- Journeys in 2014: 979,786
- Total journeys since 2009: 7,170,820
- Busiest ever day: 11,096 on 12th June, 2014
- Percentage of journeys that have been free: 95%
- JCDecaux Ireland is a subsidiary of JCDecaux the world’s largest Out Of Home Media company operating 50,000 bikes in 69 cities around the world.