Dublin City Council has taken the lead in an exciting €1m EU City Branding Initiative
Dublin City Council has taken the lead in an exciting €1m EU City Branding Initiative which is aimed at a more integrated and innovative approach to brand management across European Atlantic cities. The project is made up of a strong and diverse partnership of cities including Cardiff and Liverpool in the UK, San Sebastian from Spain, La Rochelle in France, Faro in Portugal and The Conference of Atlantic Arc Cities.
Together, the partnership will be looking to explore the feasibility of a long-term strategy to co-brand the Atlantic area. While also through regional and local projects develop a draft roadmap for co-branding the Atlantic area. It is hoped that roadmap will play a key role in the development of integrated city branding throughout Europe.
The project will help Dublin strengthen its position internationally as a world class business location, a top tourist location in Europe and a highly desirable location to study and live in Europe. An Interactive digital platform will help showcase the city’s strengths to the wider public in a more appealing format using new and innovative city branding techniques.
Speaking at the launch of the project, Director of the International Relations Unit, Peter Finnegan stated: “Every city must discover its unique selling point and build a story that captures the world. Adding, this project will help us revolutionize how Dublin projects itself to the world”.
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