Jamie Heaslip Calls on Dog Owners to Clean Up After Their Dogs

 Rugby International player Jamie Heaslip and his dog Jay Z who is the face of Dublin City Council’s new Anti-Dog Fouling Awareness Campaign is calling on all dog owners to clean up after their dogs and always use a Dirt Bag.

During the consultation process for Dublin City Council’s new Litter Management Plan 2016 – 2018, Dog fouling was one of the biggest issues raised by Dubliners. The aim of this new campaign in the South East Area of the city is raise awareness about dog fouling and to change dog owners’ behaviour to cleaning up after their dog.

Speaking about the new Anti-Dog Fouling Awareness Campaign, Lord Mayor Brendan Carr said “The aim of this campaign is simple; always carry a bag to clean up after your dog. Dog waste is not only a nuisance, but it can carry diseases which are harmful to humans. I would encourage all dog owners in the city to act responsibly and have respect for their dog, their neighbours and their community.”

Jamie Heaslip Said “I am encouraging all dog owners to clean up after their dogs and to bag and bin dog foul, as I do for my dog Jay Z. We need to take responsibility for our dogs and look after our neighbourhoods and communities.”          

The Anti-Dog Fouling campaign which is being led by the City Council’s South East Area Public Domain and Community Development team will include an outdoor poster campaign, a YouTube video and social media campaign and an awareness programme throughout the South East Area.

Please click on the link below to view Anti-Dog Fouling video:



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Notes to the Editor:

Dublin City Council’s Litter Wardens enforce the Litter Pollution Act, 1997-2009.  Section 22 (1) of the Act states that ‘Where faeces has been deposited by a dog in any place to which this subsection applies, the person in charge of the dog shall immediately remove the faeces and shall ensure that it is properly disposed of in a suitable sanitary manner.’ The fixed penalty fine amounts to €150.  In respect of the fine not being paid, court proceedings can be initiated where on summary conviction, a maximum fine of €4,000 can be imposed.