shows that design can be child’s play

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Do you think design is a concept that’s hard to explain? If so,, a fun new website from PIVOT Dublin and Dublin City Council, may just change your mind.
It’s part of PIVOT Dublin, the city’s bid to become World Design Capital 2014. The project’s initiator Dublin City Architect Ali Grehan thought that a simple animated film, that explained what design is, would be a great way to make design concepts more accessible.
That film is now a central part of Post bid, PIVOT Dublin has continued as planned to promote wider acceptance and use of design as a tool for positive change.
In 2012, Ali approached director Johnny Kelly to collaborate on making the film, and he in turn approached designer Scott Burnett to help write it. The challenge was to show what design was, and why it's important in a way that could be understood universally, so without language. Simple. After exploring several ideas the team did the only sensible thing and decided not to focus on design at all.
MakeShapeChange is a project to get young people thinking about how the world is made around them and where design fits in. It’s grown from a film to a website to an education programme.
'Shape' is the short film at the heart of the project, highlighting the changes happening around us that we don't ordinarily notice, and how they affect us. The website hosts the film and provides a prompt to Think Design. Breaking the film into a series of scenarios, it presents design within wide contexts, prompts curiosity and identifies some of the practitioners working in these contexts.
As part of the project we’re developing an initiative to get designers into schools to talk about what they do and the difference it makes. And to come full circle, while Dublin came runner up to Cape Town for World Design Capital 2014, both Cape Town and previous host Helsinki are keen to collaborate on  projects that use the film to educate, connect and explain. We hope this network will grow to include more partners.
The project was commissioned by Pivot Dublin and Dublin City Council.
For further information please contact:
Dublin City Council Media Relations Office T. (01) 222 2170,

twitter: @makeshapechange / #makeshapechange


Print + screen resolution images can be downloaded here:
 For more information on PIVOT Dublin see