Make a Day of It

New campaign encourages people to ‘Make a Day of It’ in Dublin

The Dublin Place Brand, and Dublin.ie, have launched a new campaign aimed at encouraging Dubliners to safely start returning to the city.

The campaign invites people to visit some of Dublin’s best-known visitor attractions and then ‘Make A Day Of It’ by enjoying what the city’s cafes, restaurants, and shops have to offer while they’re in town. The aim is to stimulate economic activity in the local tourism, retail and hospitality sectors.

“It’s amazing how little most of us actually know about our own city,” said the Lord Mayor of Dublin Hazel Chu. “Dublin has so much to offer and yet all the tourists who come here get to see more of it than we do. So that’s why I’m backing this campaign. My message to all Dubliners is get out, enjoy your city, visit some of the great attractions you never get a chance to visit during normal times, and Make A Day Of It while you’re at it.”

Some of the attractions featured include the Hugh Lane Gallery, GAA Museum, Dublin Castle, and the Little Museum of Dublin.

If you’re not sure where you would like to start, why not visit Dublin.ie to see some sample itineraries on how to spend the day? Check out www.dublin.ie/day

The campaign will be run on bus shelters, Digi-panels, metropoles, big belly bins and online.

ENDS

Notes to the Editor:

The Dublin Place Brand was created to increase awareness of the city and region on the global stage.  It provides a strong identity for the region, reinforced by Dublin.ie – a one-stop shop for information on living, working, studying and investing in our capital city.

All of the day-based itineraries will be available via www.dublin.ie/day

The North City itinerary is available on Youtube at www.dublin.ie/northcityvid

10% of all jobs in the Dublin region depend on Tourism. According to a recent report by Ernst & Young, Tourism was the first sector hit by the Covid pandemic and is likely to be the last one to emerge from the crisis:

www.ey.com/en_ie/covid-19/potential-impact-of-covid-19-on-irish-tourism

According to the CSO, by June 2020 more than 3 in 5 (62.9%) enterprises in Accommodation and Food Services had ceased trading, either temporarily or permanently, compared to 6.7% for all other Services:
www.cso.ie/en/releasesandpublications/er/bic19/businessimpactofcovid-19survey1junto28jun2020/

About two thirds of businesses in the tourism sector plan to re-open in 2020 (7% are already open). According to Fáilte Ireland most of them (61%) plan to re-open in July.

www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/3_General_SurveysReports/Failte-Ireland-COVID-19-Industry-Survey.pdf?ext=.pdf

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