Sam has ‘Strong Roots’ in Dublin City
Dublin City food entrepreneur wins national ‘Start-Up Business’ Award
A 31-year-old food entrepreneur from Dublin City who is helping to revolutionise the frozen food sector has won the ‘Best Start-Up Business’ category at Ireland’s Best Young Entrepreneur (IBYE) competition.
Samuel Dennigan of Strong Roots has won a €25,000 investment fund through the Local Enterprise Office Dublin City (LEO Dublin City) after scooping the category title at the IBYE national final.
Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor, T.D., made the announcement in front of 360 guests at the IBYE national final held at Google’s European Headquarters on Sunday 5th March, 2017.
The competition, which is supported by the Department of Jobs, Enterprise and Innovation and Enterprise Ireland and run by the 31 Local Enterprise Offices, attracted entries from over 1,800 18-to-35-year-olds, showcasing some of the country’s best and brightest business talent.
Samuel officially launched the ‘Strong Roots’ healthy frozen food brand in 2015 with oven-baked sweet potato chips, which was quickly followed by kale and quinoa burgers, avocado halves and garlic roasted sweet potatoes. His products are already on sale in SuperValu and Dunnes Stores’ outlets in Ireland and in Waitrose and Spar in the UK.
Speaking after winning the Best Start Up Business Award, Samuel Dennigan of Strong Roots said "We are delighted to have won the IBYE Best Startup award, the team are over the moon. We have worked really hard for the last 18 months on the business for ourselves and while we have internal milestones that gives us our own victories, the public acknowledgement of a body like the LEO (Local Enterprise Office), EI (Enterprise Ireland) and the DJEI (Department of Jobs Enterprise and Innovation) is huge. For me, it has only put more positive pressure on the want to expand and grow into new markets and further develop existing ones.
We are just about to launch our first ever marketing campaign in the coming weeks so it couldn't come at a better time in order to amplify everything all at once. An incredibly well run competition, with a great nationwide team, especially the LEO Dublin City.”
“A huge congratulations to Samuel Dennigan on winning the ‘Best Start-up Business’ category thanks to his commitment, drive and passion for healthier food and enterprise. Through IBYE and other targeted enterprise initiatives, LEO Dublin City want to encourage many more young entrepreneurs, like Samuel, to avail of specialist training, mentoring and to access to financial assistance through Local Enterprise Offices in every local authority area” said Greg Swift of LEO Dublin City.
Minister for Jobs, Enterprise and Innovation, Ms. Mary Mitchell O’Connor T.D., said: “I want to congratulate and say a hearty 'well done' to all IBYE winners. It is a superb achievement. That said, all of our finalists here today are winners, having taken their ideas and concepts through a tough and rigorous process to make them market ready. Seeing their projects come to fruition is enormously gratifying and is testament to the huge effort they have invested. Today's young entrepreneurs are tomorrow's employers and IBYE, which was set up under the Government's Action Plan for Jobs, has proven to be a very effective way of fostering entrepreneurship in our young people. I want to pay tribute to my own Department, Enterprise Ireland and to the LEOs who have done a great job again this year in supporting this initiative."
Already through the competition, 180 entrants have won investments of between €3,000 and €15,000 each from their local LEO. This year’s winners and runners-up will share €100,000 in investment funding.
The IBYE national final took place on the opening day of Local Enterprise Week, which runs nationwide through Local Enterprise Offices until March 11th. Information on the supports available to entrepreneurs through the Local Enterprise Offices is available through www.ibye.ie and www.localenterprise.ie
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Notes to the Editor
Ireland’s Best Young Entrepreneur (IBYE) judging panel:
The judging panel was chaired by Paddy Flynn, Director of Trust and Safety with Google. The other members of the judging panel were Eugene Forde, Department of Jobs, Enterprise and Innovation, Orla Martin, Head of Enterprise, LEO Offaly, Niall O’ Donnellan, Enterprise Ireland, Brian Crowley, CEO, TTM Healthcare and Sarah Doyle, CEO, Kinesense. Broadcaster Claire Byrne acted as MC.
SHORT PROFILES OF ALL IBYE NATIONAL WINNERS
Overall Winner: Supported by LEO Dún Laoghaire Rathdown: Ciara Clancy of Beats Medical (age 26). Wins a €20,000 investment fund for clinching the overall award in addition to a €25,000 investment fund for winning ‘Best Established Business’ category (total of €45,000).
Beats Medical has invented an app that provides individually tailored treatments for people with Parkinson’s disease, helping them take control of their illness by addressing mobility, speech and fine hand movement issues.
The “metronome” therapy provides beat or soundwave that controls movement in Parkinson’s disease, helping address mobility symptoms of the condition which directly impacts around 8,000 people who have Parkinson's in the Republic of Ireland. An estimated 10 million people worldwide are living with Parkinson's disease. The exercises delivered through the Beats Medical app are all based on clinically proven treatments currently available hospitals.
Watch Ciara’s YouTube clip here: https://youtu.be/9yB3q2xY8MU
Best Business Idea Category (pre-trading) Winner: Supported by Local Enterprise Office Meath: Alvan Hunt (age 26) of Hexafly. Wins €15,000 investment fund (in addition to County Final investment fund).
Hexafly is using cutting edge biotechnology to find smart ways to feed the planet. It is converting by-products from insects into valuable animal feed compounds such as protein, oil, fertilizer and bioplastics.
Runner-Up: Supported by Local Enterprise Office Clare: Damien Mason (age 35) of Flexibod. Wins €5,000 investment fund (in addition to County Final investment fund)
Flexibod has developed the “Agilis Chair”, a seat which reduces muscle tension and increases mobility after just 20 minutes of sitting. It gives people back the freedom of movement they had when they were born, and is especially beneficial for deskbound athletes.
Watch Damien’s YouTube clip here: https://youtu.be/gXwkADt5ti0
Best Start-Up Business Category (trading for up to 36 months)
Winner: Supported by Local Enterprise Office Dublin City: Samuel Dennigan (age 31) of Strong Roots. Wins €25,000 investment fund (in addition to County Final investment fund)
Strong Roots is developing healthy, premium, and delicious alternatives to the ‘same old, same old’ frozen food options usually found in the freezer section of supermarkets. Its flagship product is oven-baked sweet potato chips, popular thanks to the crispy texture and taste.
Watch Samuel’s YouTube clip here: https://youtu.be/PR1_WsG0ntE
Runner-Up: Supported by Local Enterprise Office Louth: Roisín Hogan (age 35) of HIRO by Roisín. Wins €5,000 investment fund (in addition to County Final investment fund)
Hiro by Roisín is serving up delicious, healthy Japanese and Asian inspired streetfood, unlike anything else on the market. The carbohydrate free and low calorie noodles and pasta dishes are made from a special vegetable flour that eliminates high calories, without comprising on taste and satisfaction.
Watch Roisín’s YouTube clip here: https://youtu.be/MwgItMfD9Rs
Best Established Business Category (trading for over 36 months)
Winner: Supported by Local Enterprise Office Dún Laoghaire-Rathdown: Ciara Clancy (age 26) of Beats Medical. Wins €25,000 investment fund (in addition to €20,000 for winning ‘overall title’).
Beats Medical has invented an App that provides individually tailored treatments for people with Parkinson’s Disease, helping them take control of their illness by addressing mobility, speech and fine hand movement issues.
Watch Ciara’s YouTube clip here: https://youtu.be/9yB3q2xY8MU
Runner-Up: Supported by Local Enterprise Office Sligo: Heinrich Anhold (age 35) of StableLab. Wins €5,000 investment fund (in addition to County Final investment fund)
StableLab is a revolutionary, hand-held blood test that helps vets detect infections in horses in minutes, even before physical symptoms are apparent. The test is 50 times more sensitive than a thermometer.
Watch Heinrich’s YouTube clip here: https://youtu.be/YnNm894LUK0
Best Promotion of Business On-line (Award from Google)
Winner: Supported by Local Enterprise Office South Cork: Richard Barrett (age 27) of Pundit Arena. Wins €1,000 AdWords credit from Google
Pundit Arena is a sports media platform that empowers sports fans to become paid journalists through a unique revenue sharing model known as the Hit List. The Hit List is a live league table that enables writers to accumulate points, and earn cash and rewards.
Watch Richard’s YouTube clip here: https://youtu.be/mWHULDGRN_M
To see the full list of all 24 national finalists in this year’s IBYE competition, please visit http://www.ibye.ie/national-finals-2-2/
IBYE: Facts & Figures
- A €2 million investment fund with targeted business development supports.
- 3 categories: Best Business Idea, Best Business Start-Up and Best Established Business.
- Co-ordinated by all 31 Local Enterprise Offices across the entire Local Authority Network. Supported by the Department of Jobs, Enterprise and Innovation and Enterprise Ireland.
- A record number of entries with 1,842 competitors, coming from every county in Ireland.
- 400+ places at Business Bootcamps.
- 180 local winners and runners-up, sharing investments of between €3,000 and €15,000 each.
- 8 Regional Finals.
- Investment fund of €100,000 for national winners and runners-up.