Smart Dublin, See.Sense launch world’s largest connected cycle light pilot.

Dublin City Council through the Smart Dublin initiative invites cyclists to take part in an innovative smart light pilot scheme that will connect over 500 cyclists across Dublin.  As well as keeping cyclists safer on the road, the See.Sense smart ICON light gathers a wide range of data that city planners can access to inform them on how to improve cycling infrastructure and policies to promote cycling in the city.

These award winning lights, designed by See.Sense, are daylight visible, enhancing cyclist safety in all lighting conditions. Using sensor technology they flash brighter and faster in riskier situations such as road junctions and roundabouts. The sensors can also anonymously gather data on the cyclist’s environment such as the quality of the road surface, cycling routes, accidents and near-miss events - providing accurate qualitative data and allowing the city to be mapped like never before.

Jamie Cudden, Smart City Program Manager for Dublin City Council said, "Dublin is an ideal place to test new and emerging smart city technologies. We are delighted to work with See.Sense to expose the city to fresh thinking in how we embrace new technologies. This project is one of four smart cycle pilots that we have funded with the support of Enterprise Ireland and is helping to put Dublin on the map for cycle and technology innovation".

As Irene McAleese, Co-founder of See.Sense explains, "The Smart Dublin Cycle Challenge is providing us with a unique opportunity to engage with the various city council departments and Dublin’s cycling community to test our innovative ICON technology.  We work with data science experts at Queen’s University Belfast to gain meaningful insights from the data and to develop a scaleable solution that can be applied to any city in the world"

Edel Kelly, Senior Executive Planner for Dublin City Council adds "We are excited by the potential for this project.  There are a wide range of use cases that we see possible from the real-time sensor data collected from these lights. The data collected by the trial participants will be used to help us develop a safer and better cycling experience for Dublin. Projects like this act as an important precursor to Dublin hosting the global cycling congress Velo City in 2019 of which a key theme will focus on smart cycling technologies"

For information on the pilot scheme go to The scheme will run from August to November 2017. Those wishing to take part need to register and must have access to an android phone. The light can be purchased at a heavily subsided price of €20 (RRP €90).

The ICON is the only bike light in the world that reacts to your environment, making you more visible in riskier situations such as braking for roundabouts or busy intersections, or when approached by car headlights at night. It boasts 270 degree side visibility meaning you can be seen at greater angles. It also uses Bluetooth integration, allowing you the option to pair and control your lights with your phone, and avail of crash and theft alerts for peace of mind. All while maintaining an impressive 15 hour battery life in a small and lightweight package. The ICON light recently won ‘Best Bike Gadget’ by readers of, the UK’s biggest online cycling website.



For further information contact:

Dublin City Council Media Relations Office T. (01) 222 2170, M. 087 740 0277

Notes to the Editor

Velo City Dublin City was delighted to win the bid to host the global cycling congress Velo City in 2019 which will bring c.2000 delegates and their families to the city and Ireland. The event promises to put Dublin City on the world map for cycling and technical innovation.

Smart Dublin is an initiative of the four Dublin Local Authorities to engage with smart technology providers, researchers and citizens to solve city challenges and improve city life.

Small Business Innovation Research (SBIR) Ireland is the national innovation pre-commercial procurement initiative administered by Enterprise Ireland. Its aim is to drive innovation across all sections of the Irish public sector via robust engagement with technology rich companies and organisations, through competitive challenges. EI has established a one million euro fund to co-support worthy competitive challenges in partnership with Irish contracting authorities.


See.Sense is an award-winning cycling technology and data company, headquartered in Newtownards, Northern Ireland. From the its initial launch on the the crowd-funding website Kickstarter in 2013, the company has gone on to be stocked with major retailers and sell into more than 50 countries around the world.  The company was a winner of the Smart Dublin Cycling Challenge, as well as the BT SME Award for Connected Cities.