Promotional or Sampling Activities
Promotional/Sampling Activity
The Events Section processes requests from commercial companies and charities seeking to use public spaces for on-street activations aimed at promotional or charitable purposes.
What qualifies as an activation?
Activations may include:
- Branded props and infrastructure
- Flags and signage
- Games and interactive experiences
- Opportunities to win or receive a product
Brand-to-Hand Activities
These involve direct engagement with the public, such as distributing drinks, snacks, or other promotional items.
Application Criteria
- Applications must include brand-to-hand or sampling activity to be considered.
- Exceptions apply for:
- King Street South
- Smithfield Square
- Other locations at the discretion of Dublin City Council
All inquiries relating to sampling and brand to hand activity in the public domain within the administrative area of Dublin City Council must be sent to Litter Management Office - [email protected].
| Type of Activity | Permission Required |
| Charity (e.g. raising awareness) | Events Section only – [email protected] |
| Brand to hand | Litter Management Office only – [email protected] |
| Brand activation (game/experience) | Permission from Events and Litter Management Office |
If you are unsure which category your activity falls under, please contact: [email protected]