Dublin City Council launches brand refresh to meet modern public service needs 

Dublin City Council has today unveiled a refreshed brand identity aimed at improving accessibility, digital communication and Irish language obligations across its services.  

This marks only the fourth iteration of the City Council’s brand in over 20 years. The refreshed logo retains the city’s historical roots, integrating the original Dublin crest and the River Liffey into a contemporary design.   

The refreshed identity aligns with the Council’s vision of a ‘thriving city for all’, ensuring communications are clear, recognisable and consistent across all platforms from digital channels and social media, to various service offerings, official vehicles and public events.  

The Lord Mayor of Dublin Cllr Ray McAdam said: “This refreshed Dublin City Council identity is a practical step in how we celebrate Dublin every day, by making it easier for people to find services, understand information, and feel connected to their city. A modern, accessible brand supports an active city by helping people navigate parks, sport, travel and public spaces; a living city by making housing, planning, and frontline services clearer to access; and an engaged city by strengthening how we communicate, in English and Irish, with communities right across Dublin. It’s a smart, low-cost rollout that reflects a modern public service; clear, inclusive, and built for the digital age.” 

The refresh is aligned with the Council’s Corporate Plan 2025–2029 that was adopted by the City Council last year, which includes a focus on digital transformation and strengthening community engagement. The result is a modern brand that makes Dublin City Council easier to recognise and connect with and makes the services the Council delivers even more accessible.  

Chief Executive of Dublin City Council, Richard Shakespeare, speaking about the refresh said:  

“Our previous brand identity served us well, but it no longer meets our needs, particularly in this digital era. We’ve now introduced a refreshed identity that is modern and versatile. It’s a long-term investment that supports how we share clear, accessible information and deliver services across the city, now and into the future.”  

Every element has been considered through the lens of accessibility, digital performance, the Irish language, and ease of use.     

• The Council worked closely with Oifig an Choimisinéara Teanga to ensure the refreshed brand meets all Irish language obligations for public bodies.  
• Accessibility was a central consideration throughout the process, with Atkinson Hyperlegible Next adopted as the Council’s primary typeface. Developed by the Braille Institute of America, this font is specifically designed to maximise character differentiation and improve readability for individuals with visual impairments.  
• All digital assets have been tested against WCAG 2.1 accessibility standards, with an updated brighter colour palette selected for high contrast to support legibility across all media.  

Dublin City Council has adopted a phased, high impact low-cost rollout strategy to minimise costs and support sustainable practices.  

The City Council’s digital platforms will be the first to feature the new branding; physical assets, such as uniforms, signage, and vehicles, will be updated through a natural replacement cycle as they reach the end of their functional life.  

For more information and to see our refreshed brand visit creativeresources.dublincity.ie/

ENDS