‘Think Twice, Think Bike’ this May Bank Holiday Weekend

Dublin City Council, along with An Garda Siochana, in collaboration with South Dublin County Council, Fingal County Council, Dún Laoghaire-Rathdown County Council, Meath County Council and Wicklow County Council, would today like to announce the launch of the ‘Think Twice, Think Bike’ campaign.

As summer approaches, more motorcyclists will be taking to the roads. This high-profile multi-agency initiative will include radio & social media campaigns aimed at motorcyclists, highlighting the dangers facing them when out on our roads.

According to the RSA there were 30 Motorcycle fatalities on Irish roads in 2025, compared to 17 in 2024 an increase of over 76%. (please note these are provisional figures). 

Zewar Zyada Dublin City Council Road Safety Engineer said “This multi-agency campaign shows the strength of collaboration across East Coast Local Authorities and An Garda Síochána in promoting safer roads. By working together and raising awareness, we can reduce risk and support safer choices for all road users”.

The campaign coincides with the May Bank Holiday weekend and will run throughout the weekend period. It will focus on highlighting Safe Ways to protect you as a motorcyclist and encourages safer road use, highlighting to drivers that motorcyclists are Vulnerable Road Users.

To promote safer behaviour and taking responsibility the campaign will include the following tips:

• Check your bike is in good road worthy condition.
• Check you are familiar with the operations of your bike.
• Are you familiar with any changes that may have occurred in relation to the “Rules of the Road” since you last took your Motorcycle out on the road?
• Before you head out on your first summer trip, get someone to ride with you, effectively shadowing you to ensure you haven’t forgotten your Motorcycle skills since last summer.
• Ensure you have reflective safety gear, Be Safe Be Seen.

Inspector Michael Houlihan, Garda National Roads Policing Bureausaid  “An Garda Siochana are delighted to work alongside and support the East Coast Local Authorities in the launch of this very important multi-agency road safety campaign designed towards promoting the safe and enjoyable use of Motorcycles on our roads, whilst at the same time advising other road users to remember that there will be an increased number of Motorcyclists on our roads over the summer period and to take additional extra care when turning at junctions or entering onto a roadway.  We are urging all drivers over this Bank Holiday weekend and summer period to slow down and be aware of your surroundings at all times”. 

An Garda Siochana fully participate in delivering Bike Safe programmes at various locations throughout the country. This road safety initiative includes video pre-learning, a motorcycle safety/skills theory, classroom based workshop and an observed ride led by Advanced Garda Motorcyclists and is free of charge, T&C apply.

***Attached please find photograph with representatives of local authorities***

ENDS