Mintel Market Research and Analysis

Are you thinking of setting up a new business or extending an existing one? Perhaps, you are looking to break into a new Irish market or simply want to see the current and forthcoming trends that may impact your organisation.

If so, you can access Mintel reports and analysis covering all aspects of the Irish market at the Business Information Centre, at the Central Library. Founded in 1972, Mintel is a market leader in consumer research, sales data, commentary and analysis across a wide array of sectors.

Demystifying Market Research for Start-ups

Discover the basics of market research and help your business grow in this talk by Mintel Ireland and hosted by the Business Information Centre as part of Local Enterprise Week 2022.

This talk offers an overview of primary and secondary research; techniques and information relating to sampling and demographic planning.

What kind of information do Mintel Reports contain?

• High quality, detailed, expert analysis and insights produced by dedicated, professional Research Analysts.
• Easy to use, accurate, detailed materials, including data sets and graphs.
• Up-to-date (and frequently updated) reports across a large and diverse range of goods and services.
• Category breakdowns that aid clarity across topics such as: Overviews / Summaries, Market Analysis, Consumer Research, Company / Brand Analysis and Data Sets.

What sectors are covered by the Mintel report? 
The Mintel reports available via the Business Information Centre cover a broad array of topics relating to the Irish market.

• Automotive
• Drinks
• Food
• Food Service
• Retail & Apparel
• Technology & Media
• Travel, Leisure & Entertainment

Who may find Mintel materials beneficial? 
Mintel has a huge range of benefits and uses to many of our library members, such as Business Students who wish to gain greater insight into the provision of a wide array of goods and services. Additionally, anyone looking to start their own business, or looking to enter or expand into the Irish market will find such materials beneficial, as will anyone interested in the challenges and opportunities in the current marketplace. There is also a wealth of information for anyone seeking employment in a given sector or who wishes to gain a deeper understanding of the area in which they are currently employed.

How to access this service
Access at the Central Library only. Ask for assistance at the Business Information Centre.  

Who can access this service?
This service is available to members of Dublin City Libraries.  You can join at the library or join online. 

Submitted by Eoin in the Central library.