Advertising Board Licence

An advertising board is a large display surface used to promote products, services, events or messages to the public. To place an advertising board on the public road or footpath, you must have an Advertising Board Licence granted by Dublin City Council.

Size and Use

The advertising structure must be no larger than standard A1 size (637mm x 1100mm x 800 mm). This licence does not permit the use of any other structure, advertising, storage or display of goods at the location. The structure can only be used to advertise the business of the licensee.

Please note that some locations are not permitted to have Advertising Boards outside their premises. These include Protected Structures and locations within the city's Architectural Conservation Areas.

The Application Process

Step 1

Contact us providing the exact location of the proposed advertising board. We will organise a site visit to check if the pavement has capacity to accommodate the proposed structure.

Step 2

Download and fill out an application form. Send it to us by email or post with required enclosures. You must also send us a non-refundable application fee of €100.

Step 3

Dublin City Council aims to issue a decision on a licence application within 8 weeks. If this is not possible, or if further information is required, we will be in touch.

Advertising Board Fees

You will have to pay a non-refundable application fee of €100. If your application is approved, you will have to pay an annual licence fee of €630.

Terms and Conditions

Licences will be approved subject to the following terms:

• Applications for Advertising Board Licences are dealt with under the Planning and Development Regulations 2001 (as amended), made under the Planning and Development Act 2000 (as amended).
• Every licence for an advertisement structure is subject to the General Conditions listed in the Application Form and Application Guide above. In addition, specific conditions may be applied in respect of a particular licence.
• The issue of a licence is subject to payment of an application fee and a licence fee.
• Acceptable evidence of public liability insurance indemnifying Dublin City Council must also be provided.

Appeal to An Bord Pleanála

Dublin City Council's decision to grant, refuse, withdraw or continue a licence can be appealed to An Bord Pleanála. The conditions attached to a licence can also be appealed.