Dublin City Council launches new Tourism Strategy at Global Culture Summit
Published on 1st December 2023
Dublin City Council launched its new Tourism Strategy 2023-2028 at the United Cities & Local Governments (UCLG) Global Culture Summit hosted Dublin City Council and the Dublin City Council Culture Company.
The launch of the new strategy comes days after Dublin City was awarded the prestigious title of European Capital of Smart Tourism 2024 by the European Commission in Brussels.
Speaking at the launch, Mary MacSweeney, Acting Executive Manager Culture Recreation and Economic Services, Dublin City Council said, “Dublin is one of the most popular destinations in Europe and is a key driver for tourism throughout the island of Ireland. Our new Tourism Strategy is underpinned by the UN Sustainable Development Goals and the signing of the Glasgow Declaration on Sustainable Tourism, will focus on developing Dublin as a destination, which works for visitors, locals and our environment. We will use this new strategy and our title of European Capital of Smart Tourism as a vehicle to drive sustainable tourism in Dublin City.”
Barry Rogers, Head of Dublin City Tourism Unit, brought the audience through the new strategy and tourism vision for the city.
To access the full Dublin City Council Tourism Strategy 2023-2028 please follow this link:
English: Dublin City Council Tourism Strategy 2023-2028
Gaeilge: Straitéis Turasóireachta Chomhairle Cathrach Bhaile Átha Cliath
The Dublin City Council Tourism Strategy 2023 - 2028 was designed by Motif and printed by Plus Print.
***Attached Photo 1: Pictured above at the launch of the strategy and European Capital of Smart Tourism announcement at the UCLG Culture Summit in Dublin are Barry Rogers, Head of Dublin City Tourism Unit, Méabh de Búrca, European Commission Representation In Ireland and Mary MacSweeney, Acting Executive Manager, Culture Recreation and Economic Services, Dublin City Council***
ENDS
Notes to the Editor
Dublin City Council Tourism Strategy 2023-2028
Dublin is the most important overseas tourism destination in the country and tourism is a central pillar of the city’s economy. Dublin City Council recognises it plays a pivotal role in the ongoing development of the tourism industry for the city, but also as a driver for tourism nationally. We will use this responsibility to work to ensure that we expand our value proposition as we implement this tourism strategy for the city. In this strategy, we have widened the scope of who we believe the Dublin tourism experience should include, and created the mechanisms to ensure that many voices, neighbourhoods and activities have an active role in its implementation and success. This ambition is supported by the new Dublin City Council Development Plan 2022-2028.
Our Tourism Vision:
Dublin is a city where people, their places and the things they do are at the heart of a thriving and sustainable tourism offer. Visitors can include anyone, from anywhere, and tourism in Dublin can happen anywhere and be about anything. People value tourism as an important part of our social, cultural, environmental and economic health and experience Dublin as a safe and clean city where all visitors can connect to its many people, places and stories.
Strategic Tourism Goals:
Dublin City Council has identified three goals that has shaped the tourism strategy.
- Human: serves a people-centred and community-based growth agenda.
- Sustainable: is proactive, accountable and measurable toward our climate goals.
Innovative: is future-facing, creative, collaborative and digitally-advanced.