Insurer RedClick revealed as new dublinbikes partner

RedClick, a motor and home insurance provider, is the new commercial partner of dublinbikes. This partnership marks an exciting new chapter for dublinbikes which is established as a landmark feature of the city's streetscape.

Since its launch in 2009, dublinbikes has completed over 38 million journeys, becoming an essential transport option for Dubliners and visitors alike.

Part of the Generali Group, a global leader in insurance and asset management, RedClick entered the Irish market in 2024 and serves over 250,000 customers with a team of 400 across Ireland and Northern Ireland. Through this sponsorship, RedClick will collaborate with dublinbikes to maintain the schemes high quality service and accessibility.

Central to this partnership is a shared commitment to promoting sustainability, road safety and healthier lifestyles. The sponsorship will also strengthen RedClick’s brand awareness in Ireland, as it aligns with its focus on delivering simple, easy-to-use solutions that benefit both its customers and the wider community.

The new RedClick dublinbikes were unveiled at Hanover Quay earlier today and will be visible on the streets of Dublin from November 23rd.  As part of the partnership RedClick branding will also feature on docking station terminal screens, service vehicles, the dublinbikes.ie website and the official dublinbikes app.

Lord Mayor of Dublin, James Geoghegan said “dublinbikes is more than a transport scheme; it is a vital part of Dublin’s identity.  With RedClick as our partner, we look forward to ensuring that RedClick dublinbikes remains at the heart of our sustainable transport initiatives.”

General Manager of RedClick, Lorenzo Ioan, said “Our sponsorship of dublinbikes reflects RedClick’s commitment to community support, sustainability and simplicity. Guided by our lifetime partner strategy, we believe in making insurance easy and smart, just as dublinbikes offers a simple way to get around the city. Through this partnership, we’re proud to promote cycling as a complementary transport option that supports road safety, reduces congestion, and contributes to healthier communities. This sponsorship not only boosts our visibility as a new brand in the market but also reinforces our commitment to doing business in Ireland and supporting the communities in it.”

John Flanagan, Assistant Chief Executive & City Engineer, Dublin City Council, stated: “The enduring success of dublinbikes is a testament to its reliability and the value it brings to Dublin’s transport infrastructure. Our partnership with RedClick will ensure continued advancement and accessibility for all users.”

Joanne Grant, Managing Director, JCDecaux Ireland, commented: “We are delighted to welcome RedClick as our new partner. Their innovative spirit aligns perfectly with the values of dublinbikes, and we are excited to be working with the team in RedClick to promote the benefits of the scheme and serve the community in Dublin together.

Ends 

*Imagery from today’s announcement has been issued to all picture desks. For more information, please contact Jason Clarke  – 087 252 0782;  [email protected]

 RedClick dublinbikes partnership

The three-year partnership package includes:

• Joint naming rights
• Branding 
• Innovative partnership opportunities
• PR and Communications 
• Advertising support 

Latest dublinbikes Statistics (31st Oct 2024)

• Number of bikes:                                                       1,600
• Number of stations:                                                   117
• No. of Annual Subscribers since launch:                     685,932
• No. 1 Day / 3 Day Subscribers since launch:              362,192                              
• No. Journeys since launch:                                         38,411,042
• Average Duration of Journey (YTD):                           15 Minutes
• Percentage of Journeys Free (YTD):                           96%                        

About RedClick

RedClick is the commercial brand of the Generali Group in Ireland. RedClick provides Property & Casualty insurance products within the Irish market, serving an existing base of over 250,000 customers in Ireland, who already own insurance solutions from its current motor and home offer.  The company has a workforce of over 400 employees across offices in Cavan, Enniskillen, and Dublin. RedClick offers a competitive value proposition to its existing and future customers through its direct channels or in partnership with its trusted brokers in one of the 250+ broker agencies nationwide. Generali Seguros y Reaseguros, S.A., trading as RedClick and Generali, is authorised by the General Directorate of Insurance and Pension Funds in Spain and is regulated by the Central Bank of Ireland for conduct of business rules.  

About JCDecaux

JCDecaux Ireland is a subsidiary of JCDecaux, the world’s largest Out Of Home Media company which operates over 24,000 bikes in 22 cities globally and has delivered more than 500 million bike journeys to date. Providing a convenient service and complementing public transport services, JCDecaux bike share schemes improve the quality of city life and offer sustainable, healthy travel options.

Key figures (Oct 2024)

• 2023 revenue: €3,570.0m (a) – H1 2024 revenue: €1,807.6m (a)
• N°1 Out-of-Home Media company worldwide 
• A daily audience of 850 million people in more than 80 countries
• 1,056,833 advertising panels worldwide
• Present in 3,918 cities with more than 10,000 inhabitants
• 11,650 employees
• JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
• JCDecaux’s Group carbon reduction trajectory has been approved by the SBTi and the company has joined the Euronext Paris CAC® SBT 1.5° index
• JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.8/5), CDP (A), MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal status from EcoVadis
• 1st Out-of-Home Media company to join the RE100
• Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
• N°1 worldwide in street furniture (630,196 advertising panels) 
• N°1 worldwide in transport advertising with 153 airports and 258 contracts in metros, buses, trains and tramways (319,081 advertising panels) 
• N°1 in Europe for billboards (85,743 advertising panels worldwide)
• N°1 in outdoor advertising in Europe (708,620 advertising panels) 
• N°1 in outdoor advertising in Asia-Pacific (165,292 advertising panels) 
• N°1 in outdoor advertising in Latin America (91,682 advertising panels) 
• N°1 in outdoor advertising in Africa (25,337 advertising panels) 
• N°1 in outdoor advertising in the Middle East (21,300 advertising panels)

 (a) Adjusted revenue