7.6.3 Cruise Shipping and Retail

Dublin Port Masterplan 2012 – 2040 aims to integrate the port with the city while also creating a leading cruise ship destination. Since 2010, between €35 million and €50 million has been generated for the local economy through cruise traffic and this figure is expected to increase. A critical factor for this expansion is satisfying the retail requirements of visitors from emerging economies such as China. Given the limited time cruise ships are docked, areas such as Henry Street and Grafton Street are vital to engendering high spend through the provision of prestige outlets.